Indie Filmmaker Marketing Plan: Goals, Channels, and Weekly Metrics
Marketing for an indie film is not a single campaign. It is a set of small, consistent bets that compound, plus the discipline to measure what actually moved the needle. I learned this the hard way on a film where we did “everything we could think of” in the last two weeks before launch. Traffic spiked, a few nice reviews appeared, then the momentum vanished because we had no system for what to repeat, what to cut, and what to prioritize the following month. This plan is
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